Simon Sinek asks: Do You Know Your Why?

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Simon Sinek set out to find out why companies like Apple were highly successful while others with the same resources were not. His philosophy is based on an idea called "Start with Why." His philosophy applies to business, marketers, and other organizations. I propose that we apply it to school systems, schools, and educators. 

He shares what he calls "The Golden Circle." In it, there are three layers: 

The What - Organizations know exactly what they do. It should be what an organization (or educator) does to fulfill the "Why."

The How - This is how the organization (or educator) does the what. It's how organizations and educators are different from each other. These are the tools and procedures by which we operate.

The Why - This is the driving passion and core belief of the organization (or educator). 

But the inspired leaders and the inspired organizations --regardless of their size, regardless of their industry -- all think, act and communicate from the inside out.    

                           -Simon Sinek

What is my Why? I want to be the adult that I needed when I was a kid. I also want to ensure that every student has an adult that is his/her "go-to" person. I believe it's important that kids have an adult they can talk to about their fears, mistakes, questions, and ideas without judgment or shame. 

So, I ask you... Do you know your Why?

"What good is having a belly if there's no fire in it. Wake up, drink your passion, light a match, and get to work."   -Simon Sinek

Read more about the Golden Circle and how leaders with the greatest influence use it as a framework for leadership in Simon Sinek's book, Start With Why

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